The purple iPhone is meaningless in a world where every iPhone is in a case

It doesn’t happen often, but Apple’s vaunted reality distortion field snared me today…almost. Because, wow, that purple iPhone 12 looks good.

My heart skipped a beat when Tim Cook introduced the purple iPhone. Even though I’d never buy a Mac, I’ve been a devoted iPhone user for over half a decade now, and purple has always been my favorite color. (It’s the color of kings, y’all.) The Apple sizzle reel even played with my beloved Sammy Davis Jr. crooning “Candy Man” in the background. This iPhone was made for me my brain whispered, already eyeing its April 30 launch date.

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